Deep Research for Deep Impact
Bringing you research insights to understand India, unlock prosperity, and enable climate action.
Our research provides powerful tools for:
Businesses and Corporates
aligning sustainability strategies with consumer values, preferences and needs.
Communities and Groups
designing locally relevant programmes that people can embrace and engage with.
Policymakers and NGOs
crafting strategies and campaigns that connect with the public priorities, and cultural realities.
What we do
We conduct deep, people-centred research to study core values, beliefs, and attitudes,
and how these are shaped by landscape, lived experience, culture, and history.
By looking beneath stated opinions, we uncover what motivates or constrains people, thus helping decision-makers design approaches that protect nature while supporting prosperity.
Why we do it
Environmental outcomes depend on people’s values, beliefs, and lived realities,
and not only on policy and technology. When these are overlooked, even well-intended solutions struggle to take hold.
Our work begins with what people care about most, enabling approaches that resonate on the ground, balance environmental protection with economic needs, and lead to change that is trusted and lasting.
Our Vision
We envision a wise and prosperous country with good quality of life for everyone
We envision an India where sustainability and prosperity go hand in hand – where all Indians enjoy a good quality of life with fulfilling, well-paying work, clean air and water and a healthy environment for future generations.
Our Vision
We envision a wise and prosperous country with good quality of life for everyone
We envision an India where sustainability and prosperity go hand in hand – where all Indians enjoy a good quality of life with fulfilling, well-paying work, clean air and water and a healthy environment for future generations.